Ember Reef: Eat & Grow Fish – Privacy Policy
Last updated: 13 October 2026
Ember Reef: Eat & Grow Fish (“the game”) is published by EarthQuick (“we”). This policy explains what data the game handles, why, and what choices you have. Contact: [email protected].
Summary
The game does not ask for your name, e-mail address, contacts, photos or location, and we do not run our own account system or servers for player data. Your game progress and settings are stored on your device. The game uses Google services for advertising, purchases, analytics, crash reports and Play Games features; those services process some device data as described below.
Data processed through third-party services
| Service | Purpose | Data involved |
|---|---|---|
| Google AdMob and Google User Messaging Platform | Showing rewarded and interstitial ads, measuring them, preventing fraud, collecting your ad consent choice | Advertising ID, IP address (approximate location derived from it), device and app information, ad interactions, consent choice |
| Google Analytics for Firebase | Understanding how the game is used so we can improve it | App instance ID, advertising ID where permitted, device model, OS version, language, country, in-game events such as levels played |
| Firebase Crashlytics | Finding and fixing crashes | Crash traces, device model, OS version, app version, an installation identifier |
| Google Play Billing | Premium subscription and lifetime purchase | Purchase is handled by Google Play; the game only receives the purchase status. We never see your payment details. |
| Google Play Games Services | Achievements and leaderboards, if you sign in | Your Play Games player ID and display name, unlocked achievements, submitted scores |
These providers act under their own privacy policies: Google Privacy Policy, How Google uses data from apps that use its services, Firebase privacy information.
Data stored on your device
Level progress, stars, discovered species, selected fish, daily play counters, settings and language are saved in the game's private storage on your device. Uninstalling the game or clearing its data removes them.
Advertising and your choices
Where required (for example in the EEA, the UK and Switzerland) the game asks for your consent before showing personalised ads. You can change your choice at any time from Settings → Ad Privacy inside the game. You can also reset or delete your advertising ID, or opt out of ad personalisation, in your device's Google settings.
Children
The game is not directed at children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information through the game, contact us and we will help to have it removed.
Retention and deletion
We do not keep player data on servers of our own. Analytics data is retained by Google Analytics for up to 14 months and crash reports by Crashlytics for up to 90 days. To request deletion of data linked to your device identifiers, write to [email protected]; Play Games data can be deleted from your Google account's Play Games settings.
Your rights
Depending on where you live, you may have the right to access, correct, delete or restrict the processing of your personal data and to object to it or withdraw consent. Write to us at the address above to exercise these rights.
Security and transfers
Data sent to the services listed above is encrypted in transit. Those services may process data on servers outside your country.
Changes
We may update this policy as the game changes. The date at the top shows the latest version.